About The New Optimists

Over 130 scientists  have told us what they’re optimistic about; we publish what they say. We also translate what they talk about into ‘narrativium‘.

More about The New Optimists…


81 scientists in The New Optimists; ten in the Kindle Challenging Cancer. Plus free reports, updates, analyses.

More about our publications…

The Forum

The Forum is about Food & Cities: Birmingham 2050 — regional scientists bending their minds on the matter.

Find out more about The Forum…

Save 30% off your food bill, pay less tax . . . be healthier!

If the average person spends 30% less on their household food bill, they’ll save money — and pay less tax and be a lot healthier.

Here’s the how and why of it:

Most of the food we buy is VAT-exempt; i.e. we don’t pay tax on it. But some ‘food’ products do carry VAT, including confectionary, most drinks including booze, biscuits and savoury snacks such as crisps . . .

Continue reading “Save 30% off your food bill, pay less tax . . . be healthier!”


  • Elliott Review Birmingham: Read about our involvement with the Elliott Report in these blogposts.
  • Growing Birmingham, an information hub about horticulture and local food growing in Birmingham.

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  • Challenging Cancer - ebook buy it now on Amazon
  • The New Optimists Book

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