We will continue the trend of living longer, healthier lives. Unlike earlier generations, the majority of deaths now are brought about by chronic diseases such as cancer and cardiovascular disease.
The causes of these chronic diseases, says Professor David French, are largely owing to behavioural factors. The major improvements in public health will therefore, he argues, be by changes in lifestyle behaviours.
Now Professor of Health Psychology at Manchester University, David was Professor of Health Psychology at Coventry University when he made his contribution to The New Optimists.
His major research areas are in the development and evaluation of interventions to change health-related behaviours, especially walking. He’s also interested in the communication of risk, especially the cognitive, emotional and behavioural effects of screening programmes.