Save 30% off your food bill, pay less tax . . . be healthier!
Here’s the how and why of it:
Most of the food we buy is VAT-exempt; i.e. we don’t pay tax on it. But some ‘food’ products do carry VAT, including confectionary, most drinks including booze, biscuits and savoury snacks such as crisps . . .
Note that all these items have zero or close to zero nutritional value.
Kim Willis, Research Project Officer of the Chartered Institute of Public Health, kindly undertook analysis of Defra stats for the Birmingham Food Council.
She discovered that a whopping 30% of the average household food bill is on these VAT-rated products. So for every £100 spent on food, £30 is on these items — and of this thirty quid, a fiver is on tax.
So could we all save the full 30% on our household bill? I couldn’t by this method as I rarely buy sweets, drinks, crisps or biscuits.
But on average, yes. And to good effect. The average British consumer eats some 70% more calories than s/he requires (3440 kcal compared to the 2000 kcal that’s recommended). Cut down on these kinds of products and you’re healthier and wealthier.
More on this topic soon.